Unless you are a web developer or content creator, one of the most frustrating aspects of hosting a website is finding ways to get visitors there. Even then, sometimes it can be a bit tricky because every audience is different. Some are easier to capture and some, not so much. If you are looking to increase traffic and build a loyal following, here are some examples of what you can do.
1. Begin with SEO
No matter what kind of website you are running, the key to getting people there in the first place is ranking highly in the search engines. It takes search engine optimization, which is both an art and a science. It’s all about keywords with the right amount of competition, but once you get to the point where your website is listed somewhere on the first page of the SERPS (Search Engine Results Pages) your chances of being visited are greatly improved. Much has been written on this, so it’s something worth looking into.
2. Give Them Something for Nothing
One of the most popular ways to bring ‘word of mouth advertising’ to the web is by getting visitors to tell their friends about your site. Most often it would be through their social media communities, but once they are excited about what you have to offer, they will be more than happy to tell others about you. If you have a WordPress site, and most people do, there is a coupon plugin you can use to give your visitors that ‘something for nothing.’ They can take advantage of great discounts they never knew about and the beauty of it is, you will earn an income every time they click through and use that coupon! When their friends start visiting your site, all the better!
3. Posting Videos Attracts Visitors
At the moment, how-to videos are a hot commodity for a number of reasons. Most consumers have little time to read an entire instruction booklet, so they simply want to see products demonstrated for them in video format. They can come back time and again to that video to catch something they may have missed but that isn’t the only thing those videos have going for them. Remember the point about Search Engine Optimization? Did you know that YouTube is a leading search engine, second only to Google! Here again, if you want your videos to be found, it’s all about relevant and competitive keywords, so do the research to see what your audience is searching for most. Whether they start from YouTube to end up at your site or click to YouTube to see your posted videos, your traffic will increase proportionately to each and every view.
The final thought here is that most websites are now being monetized either for upkeep income or an added income that is always appreciated. Some websites actually bring in enough income that this becomes a full-time job. In any case, increasing traffic is extremely important if you intend to earn a bit of residual income.