The website and AANRO logo was designed to launch the new AANRO product in 2004. The aim was to design an image that is clean, crisp, confident, and understated but with an authoritative feel that appeals to a wide audience. The logo projects the concept of a trusted comprehensive, national information service about Australia’s natural resources – a knowledge base supported by government.
The three intersecting circles are a ‘thought bubble’ representing our land, rivers and trees in web safe colours echoed through the website design.
Click on the “show me” link to bring up a copy of the AANRO logo as a gif image. Please feel free to use the logo to link to the AANRO website.